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Tourism 101: online marketing to China
06/12/2015
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7:15:15 AM
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Chinese tourists represent quite a juicy market – 100 million tourists in 2014, rising to a whopping 200 million by 2020.
Air China sets its sight on top level personalization
05/29/2015
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6:30:36 PM
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Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
How TV and mobile technology are changing the face of destination marketing
04/19/2015
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4:02:09 PM
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Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
With a few tweaks, Airbnb could disrupt yet another multibillion-dollar industry
03/27/2015
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7:23:41 AM
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Airbnb has every reason to enter the news services sector—and to threaten a broad range of media/services such as Trip Advisor or Yelp.
U.S. destinations market to Brazilian and Chinese
03/25/2015
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5:47:39 PM
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US cities are focusing their marketing efforts as heavily on travel agents and other travel providers to cater to Brazilian and Chinese tourists.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015
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7:24:39 AM
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Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
eLong worried by competitors and owners alike
03/17/2015
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2:28:28 PM
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eLong has described in more detail the “hyper-competitive Chinese market” while outlining some risks relating to Expedia’s controlling interest.
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